Effective Date: 06-Mar-2024
Last Updated: 06-Mar-2024
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Types of Cookies we use
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated (and so anonymous). If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Other Technologies
Log Files and Local Storage Objects (HTML5)
We gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you. We use Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5.
Clear Gifs & Web Beacons
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly in HTML files and are about the size of the period at the end of this sentence.
We may use clear gifs in our HTML-based email to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you no longer wish to receive our newsletter or other promotional communications by email, you may opt-out of receiving them by following the instructions included in each communication, or by writing to us at [email protected].
Manage cookie preferences
You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using any other web browser, please visit your browser’s official support documents.
Privacy Policy:
I. Information about 3rd + Taylor Agency
3rd + Taylor Agency is a company that focuses on data-driven solutions for marketing and sales, operating in the data management and email marketing sectors. We offer a range of products that provide services including email address verification, inbox deliverability, CRM data management, and campaign intelligence for ecommerce teams.
3rd + Taylor Agency provides a business-to-business (B2B) service model. Our customers range from large enterprises to smaller companies. 3rd + Taylor Agency’s products and services are sold online and directly to organizations via other sale channels around the world. Our products are not designed for personal or non-commercial use.
Generally, our customers control the data they enter into our applications and decide how it should be used. We offer customizable services to provide options for you and your legal team to comply with certain regulations that may be applicable to your data and usage, including GDPR. 3rd + Taylor Agency always recommends minimizing the data you collect or process by either anonymizing or removing any personal data, if possible. Please note, you are solely responsible for complying with all privacy laws and regulations which apply to your use of 3rd + Taylor Agency’s services. Please reference 3rd + Taylor Agency’s Data Processing Addendum (“DPA”) and your service agreement, which govern your use of our products, and consult with your legal counsel to ensure compliance with all applicable privacy laws and regulations.
II. Introduction to the Privacy Policy coverage and 3rd + Taylor Agency’s role.
3rd + Taylor Agency, Inc., and its Affiliates (“3rd + Taylor Agency,” “we,” “our,” “us”) respect your privacy rights and value your trust. This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process information about you that directly or indirectly identifies you (“Personal Data” or “Personal Information”), as well as your rights in determining what we do with the information that we collect or hold about you.
This Privacy Policy applies when 3rd + Taylor Agency is the data controller of your Personal Data (unless a different 3rd + Taylor Agency privacy notice is presented when we collect your Personal Data) and describes if and how 3rd + Taylor Agency processes your Personal Data for its own purposes.
A data controller (or business) determines the purposes and means of processing your Personal Data. (There may be some variations in the definition among global data privacy laws, but the concept is generally the same.) The data controller decides the how and why of a data processing operation.
This Privacy Policy applies in connection with the receipt and use of 3rd + Taylor Agency’s content, communications (including emails), and services (“Offerings”) or from any of the websites operated by 3rd + Taylor Agency (the “Sites”), and other services provided by us both online and offline that link to this Privacy Policy (together with the Offerings and the Sites, the “Services”). By using the Services, you accept and agree to the practices that this Privacy Policy describes.
· This Privacy Policy does not cover how we process Personal Data on behalf of our customers as a data processor.
· If you are an employee, a client, or a customer of an organization that uses a 3rd + Taylor Agency’s product or service and you have questions or concerns about the Personal Data that an organization holds about you or would like to exercise your privacy rights, please send your request directly to that organization (as 3rd + Taylor Agency is required to direct your requests under current laws and regulations to that organization).
· If you are a 3rd + Taylor Agency’s job applicant, please refer to the Applicant Privacy Notice.
· If you are a 3rd + Taylor Agency’s current or former employee or contractor, please refer to internal policies or contact us at [email protected].
· Additionally, this Privacy Policy does not apply to the practices of third parties that 3rd + Taylor Agency does not own or control or to those of individuals that 3rd + Taylor Agency does not employ or manage.
California Residents
Please refer to our California Privacy Notice here for more details on California-specific privacy rights and other locally required information concerning our processing of Personal Data.
III. What do we collect, How do we collect it, and What’s the basis and purpose of processing
3rd + Taylor Agency collects and uses Personal Data for a variety of purposes and in compliance with applicable laws. Below, we describe (i) some of the common ways we collect your information, (ii) data points we collect in those instances, and (iii) the legal bases and purpose for collection. You will be informed at the time of collection if we need to collect any other Personal Data about you.
If you submit any Personal Data to us or our vendors, consultants, agents, or service providers (collectively, “Service Provider(s)”) in connection with the Services, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.
We and our Service Providers collect Personal Data in a variety of ways, including:
· Through the Sites: We collect information when you use 3rd + Taylor Agency’s sign up forms or Sites to submit a request for a free trial or demo, to register for a webinar, to sign up for an event, to contact us, to use online chatbot functionality, to leave feedback, to answer survey, to subscribe to our email newsletters, to register to use the Sites (including 3rd + Taylor Agency Blog, 3rd + Taylor Agency Help Center and 3rd + Taylor Agency Customer Community), to download content (e.g. FAQs, whitepapers); or to submit online support tickets (etc.).
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Examples of data points |
Legal basis and purpose for processing |
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Business contact information such as first and last name, email, telephone number, company name, job title, country; IP address; feedback provided; content of the submitted request/issue; time zone and country or city-level location based on your public IP address. |
We rely on our legitimate interests or your consent to carry out business activities when we respond to your communication(s); process your request(s); provide you with information about our products; support our marketing activities (including information about events and new products); fulfill contract requirements; manage, plan, and host event(s) (including to send related communications); provide you with appropriate online form based on your location; and use your feedback to develop, enhance, and update our Services. |
· Online meetings and sales/support calls: We collect Personal Data (including audio and video content, if applicable) when you contact our sales or support teams or participate in online meetings with them. We may record such calls and online meetings for our staff training, quality assurance, and business administration purposes. To gain better insights into our interactions with our customers and prospects, we may use Artificial Intelligence (AI) powered tools to analyze the content of such calls and recordings. In compliance with applicable laws, we will always notify you before recording a call or a meeting.
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Examples of data points |
Legal basis and purpose for processing |
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Business contact information such as first and last name, email, company name, job title, video and audio content/image(s). |
We rely on your consent (where required under applicable law) or our legitimate interests (where applicable) to process that data to enhance our sales/support processes and make our sales/support calls more effective; keep our CRM records up to date; generate automated call transcripts for analysis and audit; and train our sales and support teams. |
· Offline: We collect information from you offline, such as when you attend one of our events (or co-hosted events) and share your business card/info with us, or when you sign up at 3rd + Taylor Agency’s event booths.
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Examples of data points |
Legal basis and purpose for processing |
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Business contact information (often presented on a business card) such as first and last name, email, telephone number, company name, job title, country. |
We rely on your consent (where required under applicable law) to follow up with you with information about our products and services; support our marketing activities (including information about future events and products). |
· Information from Other Sources: Besides collecting information directly from you (as described above), we may obtain information about you from other sources, such as public databases, joint marketing partners, your organization’s website, and social media platforms, as well as from other third parties whose services we may use to validate or update your business contact information or who help us with our Services.
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Examples of data points |
Legal basis and purpose for processing |
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Business contact information such as first and last name, email, telephone number, company name, job title, industry, country. |
We rely on our legitimate interests or your consent (if applicable) to carry out business activities such as to deliver interest-based content to you, including marketing and advertising material; identify potential customer opportunities and understand our market in order to grow and manage the business; and to keep our customer business contact records accurate, complete and up-to-date. |
· Through Your Browser or Device: When you visit our Sites, we may collect information related to your interaction with the Sites. If you use a mobile device to access our Sites, we may receive information about the location of your device. In some cases, even if you are not using a mobile device, information about your general location may be discernible from your device’s IP address or the URLs we receive.
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Examples of data points |
Legal basis and purpose for processing |
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MAC (Media Access Control) address, IP address, Internet browser type and version, your computer type (Windows or Macintosh), along with the time of visit and the pages you visited; or country or city-level location based on your public IP address. |
We rely on our legitimate interests to carry out business activities such as to improve the content of our Services; administer our Services, including by monitoring and analyzing traffic and usage patterns; and prevent fraud, illegal activity or security vulnerabilities. |
· Through Your Use of the Services: We may track Services usage data, such as what features you use, your actions and the date and time within those Services; how you interact with our emails (for example, when you open a marketing email or click on an embedded link), or your use of a chatbot. To gain better insights into your interactions with Services, we may use AI-powered tools to analyze the aggregated usage data.
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Examples of data points |
Legal basis and purpose for processing |
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MAC (Media Access Control) address, IP address, country or city-level location based on your public IP address, Internet browser type and version, your computer type (Windows or Macintosh), along with the time of visit and the pages you visited; click-activity and date/time stamps of your use; and movements across the Sites. |
We rely on our legitimate interests to carry out business activities, including to perform internal analytics and improve the content of our Services; administer our Services and manage content, including by monitoring and analyzing traffic and usage patterns; prevent fraud, illegal activity or security vulnerabilities; and enforce our policies and terms of use. |
· Through Cookies and other Similar Technologies: When you visit our Sites, we use cookies and similar technology to store and retrieve information on your browser. See the Section IX below titled “How we use cookies and other tracking technologies” for more details.
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Examples of data points |
Legal basis and purpose for processing |
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MAC (Media Access Control) address, IP address, Internet browser type and version, your computer type (Windows or Macintosh), along with the time of visit and the pages you visited, country or city-level location based on your public IP address, language preference, interactions with our advertising and social media content. |
We rely on consent (as applicable) and our legitimate interests to carry out business activities such as to improve the content of our Services; administer our Services, including by monitoring and analyzing traffic and usage patterns; to serve you with more tailored information about Services including advertisements, to facilitate your ongoing access to and use of the Sites (including authentication); prevent fraud, illegal activity or security vulnerabilities; monitor your navigation of the Sites, and to gather demographic information about our user base to use for future business planning and marketing strategy. |
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In addition to the examples described in this Section III above, 3rd + Taylor Agency may use your Personal Data and any inferences drawn from such Personal Data for the following purposes:
· When necessary to fulfill a contract or take steps to enter into a contract with you.
· If you have consented or requested to receive communications from us.
· If it is necessary for our legitimate interest, including: (i) to keep our records updated; (ii) to explore how our Offerings are used; (iii) to offer additional features to our customers; (iv) for provision of Services, (v) to prevent fraud or monitor for security vulnerabilities; (vi) in the context of a business reorganization or group restructuring exercise; (vii) to keep our Sites updated and relevant; (viii) to develop our business; and (ix) to inform our marketing strategy (by delivering Sites content and advertising to you).
· For our business purposes, such as data analysis, audits, fraud and abuse monitoring and prevention, detecting security vulnerabilities, identifying technical errors, for testing products and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
· As we believe to be necessary or appropriate: (i) under applicable law, including laws outside your country of residence; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iv) to enforce our terms and conditions; (v) to protect our operations or those of any of our Affiliates; (vi) to protect our rights, privacy, safety, or property, and/or that of our Affiliates, you, or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
If you would like more information on the legal basis under which we have collected and/or are processing your Personal Data, please contact us at [email protected].
IV. De-identified data
3rd + Taylor Agency may create, collect, maintain, and use de-identified data to analyze and improve our products and Services. 3rd + Taylor Agency will not attempt to re-identify you if your personal data has been de-identified and aggregated or otherwise processed such that you are no longer reasonably identifiable.
V. Profiling and automated decision-making
3rd + Taylor Agency combines data obtained by the methods described above to help us determine what products and services might be of interest to you and when you might be ready to make a purchase based on repeated interaction with 3rd + Taylor Agency websites, emails, and content. 3rd + Taylor Agency marketing and sales personnel are involved in this process and no automated decisions are made that would result in legal effects or similarly significantly affect an individual.
VI. Disclosure of Personal Data
Subsidiaries and Affiliates
We may disclose Personal Data to Affiliates where necessary to fulfill a request you have submitted or for customer support, marketing, technical operations, event registration, and account management purposes.
Service Providers
We contract with Service Providers to perform tasks on our behalf, and we may share your Personal Data with some of them to provide our products or Services to you, or to otherwise communicate with you, such as to perform marketing outreach or make offers on our behalf, including online advertisements (refer to “How we use cookies and other tracking technology” section for more information). Additional examples include removing redundant or outdated information from customer lists, analyzing data, providing marketing assistance, requesting and using your feedback, conducting billing,processing credit card payments, engaging technical support for our Services, providing customer service, hosting our Services, and performing analysis related to our products or Services. We also provide your Personal Data to Service Providers (ex: Google Analytics, NextRoll) to verify or compile aggregate usage data that we provide to our partners. When we share your Personal Data, we require the Service Providers to comply with applicable laws and maintain the privacy, confidentiality and security of your Personal Data.
Business Partners and Sweepstakes
With your prior consent, we may share contact information with referral partners, business partners, or other third-party sponsors of sweepstakes, contests and similar promotions from time to time. When you sign up for co-hosted webinars or any other events and consent (as applicable), we may disclose the business contact information you provided to us to these third-parties to communicate with you about their offerings.
3rd + Taylor Agency Blog and Social Media Pages
You may disclose Personal Data on or through the Sites, message boards, chatbot, profile pages, blogs, and other
Services to which you are able to post information and materials (including, without limitation, our 3rd + Taylor Agency Blog at https://www.3rdandTaylor.com/blog/ and 3rd + Taylor Agency’s social media pages). This information can appear in public ways, such as through search engines or other publicly available platforms and can be “crawled” or searched by third-parties. Please do not post any information to Sites or Services that you do not want to reveal to the public at large.
Business Transfers
In the event 3rd + Taylor Agency buys or sells assets or businesses, user information may be one of the business assets that is transferred. 3rd + Taylor Agency may disclose Personal Data to a third- party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
Protection of 3rd + Taylor Agency and Others
We may release Personal Data as we believe necessary and appropriate to law enforcement, tax, fraud prevention, credit risk agencies and other companies and organizations.
VII. No Sale of Personal Data
We do not “sell” your Personal Data, as defined in CA AB 375 and NV SB 220, for consideration. California residents should refer to the California Privacy Notice here for more information.
VIII. How we secure Personal Data
We have implemented appropriate organizational, technical, and administrative measures to protect Personal Data within our organization, including security controls to prevent unauthorized access to our networks and systems. While we take reasonable steps to secure your Personal Data from loss, misuse, interference and unauthorized access, modification and disclosure, you should be aware no security procedures or protocols can be 100 percent secure from intrusion or hacking, and there is therefore always some risk assumed by sharing Personal Data online. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us at [email protected].
We’re not merely a vendor; we’re your co-pilot.