Picking the best tech and tools to improve customer journeys, can make your own journey feel like a drive through a busy city rush hour. You need to identify prospects, capture key details about their interests and needs, maintain privacy but provide personalization, automate nurturing, hand hot leads to sales, get luke warm leads returned to marketing, streamline deal acquisition and onboarding – all while having easy to understand data to drive decisions. 😱 The list goes on and on but your time to implement is limited.